Web Design and Development

Web Design and Development

It's a general term that describes the process of creating a website. As the name suggests, it involves two main skill sets: web design and web development. The first determines the appearance of the site, while the second how it works.

Web design encompasses the visual structure of a web page, including its layout, style and appearance. Designers are responsible for both technical and visual aspects, that is, their aesthetics.

Web development encompasses the planning, design, construction and maintenance of web sites and applications, including the creation of structure, functionality and interactivity.

Design vs. Development: Front-End and Back-End

• Front-End: This is the part visible in the browser and covers front-end design and development. Here, design defines the aesthetics of the site, and requires tools such as Photoshop, Illustrator, Fireworks and Sketch, while front-end development uses languages such as HTML, CSS and Javascript to implement that vision, allowing user interaction.
• Back-End: What is not visible in the browser and essential for storing and organizing data. Here, back-end developers use languages such as Ruby, PHP, .Net, and Python to ensure consistency between applications, databases, and servers.

Each design element is intended to make the site easy to use, encouraging continuous interaction with users.

• Design: Defines the visual layout of the site, adapted to its purpose. The prioritization of elements such as images or text depends on the designer's approach.
• Visual Hierarchy: The aesthetic layout of the site, which highlights aspects through size, color and spacing to facilitate user navigation.
• Navigation: Tools such as site architecture and search bars facilitate the user's journey from A to B.
• Color: Provides personality and guides the user on how to interact. A consistent color palette adds order to the site.
• Graphics: Logos, icons and images complement the visual identity of the site.
• Speed: The first impression depends on the charging time. According to reports, the optimal time is 1.8 to 2.7 seconds to avoid high bounce rates.

A version suitable for mobile devices is also an important element to consider, to ensure a complete user experience. At SotaHypex, we have the tools to address these aspects and assist you in finding Web Design and Development solutions that are optimally suited to your needs.