Video Production

Video Production

It is the comprehensive process of planning, recording, editing and distributing visual content with the objective of communicating a specific message, promoting products or services, educating, entertaining, or meeting other business or informational objectives. This process involves a series of steps, from the conceptualization and scripting of the content to the post-production and dissemination of the video on the appropriate channels

In today's digital age, corporate video is a tool that companies must have. The production of videos that convey the essence of a company, its values, products and services is not only a growing trend, but it also has an impact on the success of organizations.

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What is a corporate company video?

A corporate video is a quality audiovisual production designed for a company with the purpose of transmitting brand values, presenting its team, showing its products or services and creating an emotional connection with the audience. These videos create brand awareness, improve productivity and the environment within the company. In addition, they increase customer attention, generate more web traffic and increase revenues. With the growing trend of online shopping, businesses must find ways to build engagement and communicate with their customers. This is where video comes into play, as it generates more traffic, virality and engagement.

Statistics support the importance of video in the business environment. Mark Zuckerberg, CEO of Facebook, predicts that more than 90% of the content shared on social networks will be videos in the next five years. Search engines also reward websites that generate video content by ranking them higher in search results.

Corporate video content has an increasing reach. Consumers trust videos as a reliable source that gives businesses credibility. In fact, people are more likely to buy a product or service if they can see it in a video.

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Reasons to incorporate video into your business strategy

• Versatility when it comes to promoting a company and its products or services.
• It enhances the image by openly showing the work of your company, its facilities and its equipment.
• They encourage exchange and exposure because videos are easily shared on social media.
• They attract up to 250% more people.
• They increase online purchase intent by more than 64% and help 90% of users make buying decisions.
• They facilitate the transmission of corporate messages, corporate social responsibility (CSR) and the company's vision on issues of social interest.
• They distinguish and highlight the company from its competitors

We understand the importance of Video Production in today's business world, our team of audiovisual production professionals has the experience to create videos that not only tell the story of your company, but also attract your audience and generate results. Don't consider corporate video as a luxury, but as a necessity in your company's commercial strategy.