Virtual and Augmented Reality

Virtual Reality (VR) and Augmented Reality (AR)

These are technologies that have transformed the way we interact with the digital and physical world. They offer experiences that have worked in diverse sectors, from entertainment and video games to education, medicine and industry. Virtual reality creates a simulated environment that immerses the user in an immersive experience, often through special visors or glasses, allowing interaction with this environment as if it were real. On the other hand, augmented reality enriches the user's physical environment with digital information, superimposing computer-generated images on the vision of the real world through devices such as smartphones or special lenses.

These technologies make it possible to optimize processes, improve safety and reduce costs because they make advanced and affordable industrial prototyping possible, facilitating the simulation of almost real products, reducing the costs associated with the development of physical prototypes. Companies such as BMW use Virtual Reality to visualize and analyze new vehicle design features, allowing decision-making without resorting to costly conventional simulation methods.

In this sense, Augmented Reality is used in the design and assembly of industrial facilities, allowing the projection of life-size images to verify the adaptation to space and characteristics of factories.

These technologies are adapted to product marketing strategies. Let's say you have an online clothing store where customers don't have the option of trying on clothes before buying them, which can diminish the digital shopping experience. However, Augmented Reality (AR) is presented as a solution to this problem. Through this tool and using the scaling functions of a smartphone, it is possible to precisely project what an item of clothing would look like on a person, allowing users to make purchases from their mobile devices, using the selfie camera to virtually try on clothes. This experience becomes a useful tool for both consumers and companies.

In addition, AR allows people to visualize what items purchased online would look like in different environments. This allows them to experiment with garden table sets, wall paints, kitchen appliances and other products, providing a more detailed and clear perception before making the purchase.

AR and VR technologies can improve your marketing in a number of ways. From helping to build momentum during a product launch to attracting new customers at a trade show, our team merges technical knowledge with a creative approach to developing virtual reality and augmented reality experiences. Not only do these solutions create impact, but they also align with your company's specific objectives. We use the most advanced platforms, thus ensuring that our solutions are both scalable and accessible. The result is an unparalleled experience for your audience, which promotes the perception of your brand.