Eco-friendly Biki

Development of Ideas

Designing a campaign for sunglasses while competing with well-known luxury brands such as CH, Gucci, Rayban is a complicated process.
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Innovation is the key, achieving customer service through a futuristic design and with high quality materials, they provide a brand launch that seeks to leave traces.

The presentation of a bicycle and lane project, to alleviate a city's climate burden. Inform all citizens of the possibility of this solution, its prices and its operation. Enhance the beauty of the city and the spirit of preserving it.

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Design and Strategy

A fast and visually impressive landing page with familiar elements to capture the attention of citizens, show places where roads pass and be able to fill a city of more than 300,000 inhabitants with information about this project.

Through this initiative, we seek not only to promote a greener and healthier mode of transport, but also to raise awareness of the importance of green energy and the reduction of the carbon footprint.

Audiovisual Spots, one that demonstrates the resistance of the materials to leave a quality impression and another that makes it possible to publicize the brand and the presentation of its image.

PPC campaigns and 8-month target organic positioning, distribution of advertisements through social networks and the use of Influencers to publicize the brand.

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Execution

The campaign uses a combination of digital media and local events to educate the community about the environmental and personal benefits of using bicycles as a regular mode of transportation.

Digital Marketing and Social Networks
Collaborations with Local and Environmental Organizations
Promotion of Infrastructure for Bicycles
Awareness and Education Campaigns

Direction, editing and post-editing of promotional videos for social media.

Launch scheduled with the government presentation of the project in the city.
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A 100-day campaign, strategically positioned with a high population reach and constant monitoring, began a measurable exposure that would allow increased sales.

Digital and orchestrated campaign on social media and television spots.

Results

The combination of digital marketing strategies, local events and collaborations strengthened public support and awareness of the importance of adopting more sustainable transportation practices. The effective presentation of the project on the landing page and at local events helped to inspire a change in mobility habits, making the bicycle a more popular and environmentally friendly option.

The positive response from the community, supported by the government presentation, reinforced the influence of the “Ecological Biki” project in the city.

Sales and exposure, with a brand launch budget. A satisfactory result, being able to set a trend not only of trust but also of a brand, an innovative design and a company willing to continue to captivate the eyes of its customers.

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