Fashion Design
Development of Ideas
Designing a campaign for sunglasses while competing with well-known luxury brands such as CH, Gucci, Rayban is a complicated process.
Innovation is the key, achieving customer service through a futuristic design and with high quality materials, they provide a brand launch that seeks to leave traces.
Designing a campaign for sunglasses while competing with well-known luxury brands such as CH, Gucci, Rayban is a complicated process.
Innovation is the key, achieving customer service through a futuristic design and with high quality materials, they provide a brand launch that seeks to leave traces.
Design and Strategy
Audiovisual Spots, one that demonstrates the resistance of the materials to leave a quality impression and another that makes it possible to publicize the brand and the presentation of its image.
PPC campaigns and 8-month target organic positioning, distribution of advertisements through social networks and the use of Influencers to publicize the brand.
Audiovisual Spots, one that demonstrates the resistance of the materials to leave a quality impression and another that makes it possible to publicize the brand and the presentation of its image.
PPC campaigns and 8-month target organic positioning, distribution of advertisements through social networks and the use of Influencers to publicize the brand.
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A 100-day campaign, strategically positioned with a high population reach and constant monitoring, began a measurable exposure that would allow increased sales.
Digital campaign distributed on social media and television spots.
A 100-day campaign, strategically positioned with a high population reach and constant monitoring, began a measurable exposure that would allow increased sales.
Digital and orchestrated campaign on social media and television spots.
Results
After the implementation of the campaign, a significant increase in sales was achieved, consolidating the brand as a prominent option in the luxury sunglasses segment. The positive response from consumers, generated by innovation in design and the quality of the materials, contributed to the construction of a solid and lasting brand image. In addition, the combination of digital marketing strategies, social media presence and collaboration with influencers ensured a competitive position in the market, positioned the brand in the field of fashion and accessories.
Sales and exposure, with a brand launch budget. A satisfactory result, being able to set a trend not only of trust but also of a brand, an innovative design and a company willing to continue to captivate the eyes of its customers.
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