Strawberries that go with everything

Development of Ideas

Designing a campaign for sunglasses while competing with well-known luxury brands such as CH, Gucci, Rayban is a complicated process.
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Innovation is the key, achieving customer service through a futuristic design and with high quality materials, they provide a brand launch that seeks to leave traces.

A company dedicated to the fruit business, there is a balance between the sale price and the commission, however, if the quality stands out, the exposure will cause greater re-stock orders.

Our approach focuses on highlighting the freshness and exceptional flavor of the brand's strawberries, using advanced digital marketing techniques to reach a wider audience.

Our commitment is to continue strengthening the image of this company, ensuring that more and more customers know and prefer their strawberries for their unsurpassed quality.

Design and Strategy

A process of designing an attractive landing page with the possibility of re-marketing. A 360 display campaign, Instagram and YouTube Shorts. The creation of audiovisual content that allows it to be adapted to all social networks, offers a wide range of opportunities to captivate your target.

Analysis of previous and campaign data with the aim of proposing the best use of resources when broadcasting advertising.

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Audiovisual Spots, one that demonstrates the resistance of the materials to leave a quality impression and another that makes it possible to publicize the brand and the presentation of its image.

PPC campaigns and 8-month target organic positioning, distribution of advertisements through social networks and the use of Influencers to publicize the brand.

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Execution

We have developed an intuitive and attractive website, optimized for impact, lightweight and adapted to all devices and we have implemented effective campaigns on social networks,

A 100-day campaign, strategically positioned with a high population reach and constant monitoring, began a measurable exposure that would allow increased sales.

Digital and orchestrated campaign on social media and television spots.

Results

The optimized website and effective social media campaigns led to greater consumer knowledge and preference for the unsurpassed quality of strawberries “that go with everything”. The campaign not only fulfilled its objective of highlighting freshness and exceptional flavor, but it also helped to strengthen the company's image in the fruit market.

The adaptability of the content to various platforms and the intelligent data analysis ensured the best use of resources, thus maximizing the impact of advertising on the target audience.

Sales and exposure, with a brand launch budget. A satisfactory result, being able to set a trend not only of trust but also of a brand, an innovative design and a company willing to continue to captivate the eyes of its customers.

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