Gold and Diamonds

Development of Ideas

Designing a campaign for sunglasses while competing with well-known luxury brands such as CH, Gucci, Rayban is a complicated process.
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Innovation is the key, achieving customer service through a futuristic design and with high quality materials, they provide a brand launch that seeks to leave traces.

A company dedicated to the purchase and sale of precious metals, specialized in Diamonds and Gold. With the idea of expanding locally and nationally, special projects for unique products. A diamond isn't just a diamond.

Design and Strategy

Digitalization of the company, design of a website that allows customers to be informed about the services and special offers generated by the company. Optimize for long-term SEO, information on landing pages for PPC and PPV campaigns on social networks.

Strategy, focused on the use of digital platforms and social networks, has managed to capture the attention of a wide target audience interested in high quality and luxury products.

Audiovisual Spots, one that demonstrates the resistance of the materials to leave a quality impression and another that makes it possible to publicize the brand and the presentation of its image.

PPC campaigns and 8-month target organic positioning, distribution of advertisements through social networks and the use of Influencers to publicize the brand.

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Execution

The website is built and several landing pages related to special products and offers are created. Branding design and development, from the logo, color palette and elements.

Several campaigns are exhibited on radio, social networks and online search engines. More than 10 different models of Digital Banners and using information from our databases, we selected the specific audience for the local target we were looking for.

A 100-day campaign, strategically positioned with a high population reach and constant monitoring, began a measurable exposure that would allow increased sales.

Digital and orchestrated campaign on social media and television spots.

Results

The company's digitalization and online presence contributed to greater visibility and accessibility for customers interested in precious metals. Campaigns on radio, social networks and online search engines successfully reached the specific audience, generating interest and increasing participation.

The design and development of branding ensured a coherent and attractive visual identity for the brand. The diversity of digital banner models and the precise segmentation of the target audience helped to maximize the effectiveness of advertising campaigns.

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Sales and exposure, with a brand launch budget. A satisfactory result, being able to set a trend not only of trust but also of a brand, an innovative design and a company willing to continue to captivate the eyes of its customers.

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