Mercedez New Line

Development of Ideas

Designing a campaign for sunglasses while competing with well-known luxury brands such as CH, Gucci, Rayban is a complicated process.
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Innovation is the key, achieving customer service through a futuristic design and with high quality materials, they provide a brand launch that seeks to leave traces.

The brand goes from its classic design to a more modern one, it's time to captivate the eyes of those who believe that Mercedes Benz has no surprises to offer.

An increase in sales during the car sales season, also appealing to corporate aspects and the Renting process.

A new class that has to excel in networks first and foremost... Showing the quality and beauty of the brand.

Design and Strategy

Graphic designs to captivate the clientele, showing the curves that your outfit wears.

Online visual and radio marketing campaign, aimed at a specific target and developing a programmatic advertising plan to surpass the fierce competition in the season.

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Audiovisual Spots, one that demonstrates the resistance of the materials to leave a quality impression and another that makes it possible to publicize the brand and the presentation of its image.

PPC campaigns and 8-month target organic positioning, distribution of advertisements through social networks and the use of Influencers to publicize the brand.

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Execution

Meta, Google 360 and YouTube Shorts are the platforms to which we direct advertising.

Offering a Stand with Virtual Reality at the Exhibition and launching the offers (In situ) to explore different materials and colors inside the car.

30-second radio wedges so you don't lose a clientele that remains loyal to the brand.

A 100-day campaign, strategically positioned with a high population reach and constant monitoring, began a measurable exposure that would allow increased sales.

Digital and orchestrated campaign on social media and television spots.

Results

The implemented strategy generated remarkable results for Mercedes Benz. An increase in sales was seen during the key car sales season, especially in the corporate sphere and the renting sector. The prominent presence on social networks and programmatic advertising contributed to the success of the campaign by outperforming the competition in a highly contested market.

The introduction of the Virtual Reality Stand proved to be an effective tactic to engage potential customers and provide them with an immersive experience. Together, the combination of online marketing strategies, radio and the implementation of new experiences at the exhibition led to the successful positioning of the new Mercedes Benz line in the automotive market.

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Sales and exposure, with a brand launch budget. A satisfactory result, being able to set a trend not only of trust but also of a brand, an innovative design and a company willing to continue to captivate the eyes of its customers.

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