Music Video

Development of Ideas

Designing a campaign for sunglasses while competing with well-known luxury brands such as CH, Gucci, Rayban is a complicated process.
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Innovation is the key, achieving customer service through a futuristic design and with high quality materials, they provide a brand launch that seeks to leave traces.

The process of releasing a single for a talented singer-songwriter involves building a narrative that not only resonates with the audience, but also highlights the performer's artistic uniqueness. The story behind the song, combined with authentic messages that emotionally connect with listeners, creates a strong identity.

Collaboration with renowned composers and producers has allowed for the creation of a fresh and distinctive sound, ensuring that the singer-songwriter stands out from the crowd.

Design and Strategy

The audiovisual strategy focuses on two key aspects: the emotion of the music and the magnetic personality of the singer-songwriter. A first spot introduces the song, immersing the viewer in the story that inspired the lyrics. The second spot focuses on the artist, showing her unique style and her connection to music. In addition, augmented reality is used on social networks to engage the audience in interactive experiences related to the song.

The digital strategy is enhanced with a content marketing campaign that includes exclusive interviews, making-of of the single and behind-the-scenes content. In addition, a collaboration is established with a music platform to release an interactive video clip that allows users to explore different versions of the story according to their choices.

Audiovisual Spots, one that demonstrates the resistance of the materials to leave a quality impression and another that makes it possible to publicize the brand and the presentation of its image.

PPC campaigns and 8-month target organic positioning, distribution of advertisements through social networks and the use of Influencers to publicize the brand.

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Execution

The 7-month campaign is divided into strategic phases. It starts with a teaser on social networks to generate anticipation. As the release approaches, small advances in streaming platforms and visual clips are being used to maintain interest. Collaboration with influencers and micro influencers in the musical field amplifies the reach to specific segments of the audience.
The performance includes live experiences, such as exclusive virtual concerts and participation in emerging music festivals. In addition, a personalized email marketing strategy is implemented to keep followers informed about the creative process and offer them exclusive content.

A 100-day campaign, strategically positioned with a high population reach and constant monitoring, began a measurable exposure that would allow increased sales.

Digital and orchestrated campaign on social media and television spots.

Results

The audiovisual strategy and active audience participation generated deep connections, while collaboration with a leading music platform amplified the visibility of the single. Live experiences, such as virtual concerts and participation in festivals, together with a personalized email marketing strategy, contributed to continued success, consolidating the singer-songwriter's outstanding position in the music scene.

Sales and exposure, with a brand launch budget. A satisfactory result, being able to set a trend not only of trust but also of a brand, an innovative design and a company willing to continue to captivate the eyes of its customers.

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