International Holy Week

Development of Ideas

Designing a campaign for sunglasses while competing with well-known luxury brands such as CH, Gucci, Rayban is a complicated process.
‍
Innovation is the key, achieving customer service through a futuristic design and with high quality materials, they provide a brand launch that seeks to leave traces.

A campaign was devised to promote tourism in the city of Valladolid, aimed at an international audience, with an emphasis on Italy, Portugal, Poland and Spain, highlighting the unique traditions of the celebration of Holy Week, to promote religious tourism in the Spanish city.

The strategy focused on revitalizing traditional perception through a contemporary approach, seeking to surprise those who conceptualized the holiday conventionally. Audiovisual content was strategically incorporated with the combination of captivating graphics as a comprehensive approach to highlight the singularities of Holy Week in Valladolid and generate a greater impact on the target audience.

Design and Strategy

The design strategy focused on creating contemporary graphics to show the distinctive traditions of Valladolid's Holy Week through a landing page and the production of a video with iconic visual elements, such as details about events, processions and emblematic places.

This was carried out with the purpose of providing an immersive experience that would stimulate active participation in the celebrations. Simultaneously, the online and radio marketing campaign was specifically adapted to the Italian, Portuguese, Polish and Spanish audiences, using programmatic advertising tactics to stand out in the competitive international scene of religious events.

The fundamental objective was to transmit in an attractive way the authenticity and cultural richness of Valladolid to the internal audience.

Audiovisual Spots, one that demonstrates the resistance of the materials to leave a quality impression and another that makes it possible to publicize the brand and the presentation of its image.

PPC campaigns and 8-month target organic positioning, distribution of advertisements through social networks and the use of Influencers to publicize the brand.

Hire a team that will help you grow in the market

Execution

The execution strategy combined digital marketing and conventional media, taking advantage of real-time geolocation to provide relevant information during the processions. Participation in social networks was promoted and QR codes were used to provide a complete experience during Holy Week. More than 48 digital banner models were designed, and through data analysis, the target audience was carefully selected.

The campaign focused on disseminating adapted messages, maximizing the visibility and participation of the international public in the celebrations of Holy Week in Valladolid.

‍

A 100-day campaign, strategically positioned with a high population reach and constant monitoring, began a measurable exposure that would allow increased sales.

Digital and orchestrated campaign on social media and television spots.

Results

The strategic campaign to promote tourism at events in the city of Valladolid during Holy Week, focusing on Italy, Portugal, Poland and part of the Spanish territory, generated a significant increase in international participation and visibility. Locally, a record has been broken for overnight stays and the hospitality sector in the city.

The combination of contemporary graphics, audiovisual content, digital marketing and specific tactics for the target audience created an immersive experience that generated interest and commitment from tourists. The careful selection of the public, supported by a respective audiovisual material for each city and country, resulted in a positive impact on the perception of Holy Week in Valladolid, strengthening its attractiveness for international audiences.

Sales and exposure, with a brand launch budget. A satisfactory result, being able to set a trend not only of trust but also of a brand, an innovative design and a company willing to continue to captivate the eyes of its customers.

Volver