Branding

We'll help you define, clarify and communicate your brand. We will work with you to create a new and strong brand vision, identity and tone of voice to better communicate your values and your business.

Branding is the perpetual process of identifying, creating and managing the cumulative assets and actions that shape the perception of a brand in the minds of stakeholders.

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Parts of Branding.

Perpetual process.

Branding is a perpetual process because it never stops. People, markets and companies are constantly changing and the brand must evolve to keep up with the pace.

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Identify, create, manage.

There is a structured process for branding, one in which you must first identify who/ what you want to be for your stakeholders, create your brand strategy to position yourself accordingly and then constantly manage everything that influences your positioning.

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Cumulative assets and shares.

Its positioning must be translated into assets such as visual identity, content, products, advertisements and actions related to services, customer service, human relationships, experiences that project it into the minds of its stakeholders, slowly.

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Perception of a brand.

Also known as reputation. This is the association that an individual (customer or not) has in mind regarding their brand. This perception is the result of the branding process (or the lack of it).

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Stakeholders.

Customers aren't the only ones building a perception of your brand in their minds. Stakeholders include potential customers, existing customers, employees, shareholders, and business partners. Everyone builds their own perception and interacts with the brand accordingly.

Elements of brand design.

This tool also includes the creation of distinctive visual elements, such as logos, colors, icons, images and typography, with the objective of building an emotional and lasting connection that allows you to stand out from the competition and communicate who you are as a company.

• Logo: Shows the uniqueness of the brand and helps customers understand the essence of the brand.
• Typography: These are the combinations of fonts used on a website, social media posts, advertisements and any printed material.
• Brands generally choose between 1 and 2 main fonts, as using too many types of fonts can be confusing and prevent consistency. Fonts should be easily legible, aesthetically pleasing, and in line with the rest of the brand to convey a high-end feel.
• Colors: Used on the logo, website and all other touchpoints. Colours are a very striking design element. Each color brings a certain feeling and has a psychological impact on people.
• Icons: These are unique design elements that present complex information in a simpler way through illustrated graphics. Most companies create their unique icons, based on their main colors and design style, so that every detail of the design corresponds to their main style.
• Images: This refers not only to the photographs and images you use, but also to the overall style of the photograph, the shapes, the patterns and the aesthetics of the brand. Every design you use for your marketing, advertising, or branding counts as your images, no need to use photographs, abstract images, patterns and shapes, all at the same time.

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In a brand design you can make use of animation, this is not a necessary element for all brands, but if you have the resources to create high-quality animations and video production, investing in professional services such as graphic design, web design and application design can help create a distinct visual identity for the company. With increasingly tough competition and increasingly demanding customers, it's necessary to have a strong brand image and creating a unique brand perception can definitely be advantageous. Animation and motion design elements make your entire design more dynamic and interactive. In addition, animation attracts and you can use it to attract the attention of users to the place you need.

These components collaborate synergistically to shape the brand's identity. Based on market analysis, 89% of consumers express their preference for a product that shares their personal values, underlining the relevance of the emotional connection that branding can establish. Similarly, 77% of consumers indicate that they could purchase an item from a recognizable brand, even if it's not their primary choice.

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Boost your brand capital with our comprehensive branding services. Establish a meaningful dialogue with your market and position your company as a leader in your industry. Contact us to begin transforming your corporate identity into a powerful strategic asset.