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It refers to the process of advertising a product or service through visual elements such as images and videos on publisher website networks such as Google Display Network and Facebook, etc.
Display ads are a lucrative method of advertising for marketers looking for ways to reach and acquire customers. Usually, you can detect display ads in designated corners of web pages and social media platforms, they use a push approach where users who see your graphic ads are specifically aimed at those ads, either because of remarketing campaigns or perhaps because they are browsing a website that is relevant to their offer, and are usually displayed in the form of an advertising banner (graphic or text), based on an intelligent combination of images, text, gifs and videos to stand out on the Internet and send your message to target audience.
All campaigns, from those that use simple text to those with attractive videos, can be grouped into display advertising, which can be divided into three basic categories:
One of the most important characteristics of display advertising is its ability to target specific sections of the audience that match the parameters according to the advertiser's requirements. The display advertising targeting feature ensures that your ad reaches the right audience and that advertising investment isn't wasted on a demographic that isn't interested in your product/service.
Targeting display advertising is a complex process, and here are some of the steps taken to maximize this feature:
The effective management of graphic advertising relies on visual elements to get the central message of the campaign to the audience. The goal is to ensure that users are automatically drawn to an advertisement when they visit a website or social media platform. So, here are a few different options you should experiment with when outlining your display advertising management strategy.
Banner ads are the most common display advertising format, as they stand out clearly on any web page. They are named after their shape, which looks like a banner. They are nothing more than advertisements with hyperlinks based on images in the form of strips. They are usually placed at the top of a web page to immediately attract the user's attention.
Considering that approximately 30% of Internet users consider that traditional advertisements distract them, advertisers are exploring more innovative ways to display their ads. The use of rich media is one of those new tactics that involves the use of interactive elements such as video, audio and clickable elements to make the advertisement more attractive.
These are advertisements that appear as a separate web page before they are directed to the original page you wanted to visit on the Internet. They are effective in capturing the user's attention as they occupy the entire screen.
When it comes to display advertising costs, video ads are a little more expensive, but they're worth it. Platforms such as YouTube and Instagram have made it convenient for marketers to post video ads and attract a lot of attention and engagement.
Display advertising is a major investment for any company, so it's only natural that you want to get the maximum return on investment (ROI) from your display advertising costs. Therefore, it's critical to measure how your display advertising management strategy is working. Here are four performance indicators (KPIs) to help quantify the results of managing display ads:
Accurately measuring the reach of your ad means getting numbers on how many users saw the ad. This is reflected as the unique number of views of your display ad. You can monitor the reach of your ad and evaluate the effectiveness of your display ad management and targeting effort. If the ads don't reach the desired audience, it's a good idea to readjust the targeting parameters.
Simply put, an impression is the number of times an ad has been “posted” to a user on a website or location. Every time an ad is shown, it counts as an impression. Once you've successfully quantified this, you'll be able to compare ad performance to conversion rates. If your impressions seem to be increasing but your conversion rate isn't, you may need to reconsider your display ad management plan.
Indicate the number of people who clicked on your ad. Mathematically, it's the relationship between impressions and clicks. For example, if your ad receives 2000 impressions and generates 200 clicks, that's a 10% click rate. Low CTR are indicators of the need to adopt a new image ad management strategy or to review targeting formulas.
This is the most important metric to consider because, at the end of the day, conversion is the primary goal of advertising. This rate is a quantification of the number of people who click on your landing page and take a definitive action, such as downloading your app, signing up for a newsletter, or buying a product.
Hiring our company for display advertising management means opting for impactful and strategic visual campaigns. We excel at precise targeting, ensuring that your ads reach the right audience. Our experience ranges from banner ads to video ads, and we constantly evaluate performance to optimize your return on investment. In short, we are your ideal partner to take your online presence to the next level and generate tangible results in the competitive digital world.
