360 Display & Video

It's a platform created by Google for large advertisers looking to take control of their campaigns. It allows you to manage the digital media mix: create multichannel media plans, link creative strategy with data, manage audiences and media purchases, and find a quality inventory of the best advertising spaces.

DV360 features.

Campaigns

Create, optimize and monitor campaigns, order lines, and media insertion orders.

Audiences

Create and manage audiences, the platform offers different tools:

• Audience profile analysis: Understand your audience based on your own, third-party, or Google data, and create combined audiences from different data sets.
• Activity-based audience builder: Create audiences based on the activity of Display and Video 360 campaigns.
• Audience-based frequency limits: Define frequency limits between audiences based on all printed exposures.
• Creative: Adjust the creative strategy to the media and data plan. Some of the features that can help manage creatives are:
• Advertising canvas: visually design ads with real-time previews on the advertising canvas.
• Format gallery: Use innovative Google Web Designer formats and templates for customized solutions.
• Data-based creativity: Create message variations that appeal to different audiences and establish rules for implementing your creative strategy.
• Inventory: Discover and manage high-quality inventory from chains and publishers, as well as explore new opportunities in markets and negotiate deals.
• Statistics: Get all the necessary campaign metrics. Some functions help you analyze the performance of Display & Video 360 and take the necessary action with these results.

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360 screen and video.

The platform is organized around five sections that work together to simplify the managed campaign process.

Campaigns.

One of the main functions is campaign management, which offers the possibility of creating and implementing multichannel media plans from a single tool. In addition, there is the option of planning campaigns based on coverage and frequency forecasts based on budget and audience. To achieve its objectives without the need to manually optimize the campaign, DV360 also offers automatic bidding strategies designed to maximize performance.

Creative.

In DV360, creativity is based on data and your media plan. The platform provides tools and the ability to integrate your functions into your workflows so that you can make informed creative decisions and adapt them to your audiences.

Audiences.

Another of its main functions is advanced audience management. Create audiences based on data extracted from different campaigns, such as the number of clicks, impressions, conversions, combining remarketing lists or accessing the Audiences module to analyze them or create reports. Through Analytics 360, Google Cloud or Display & Video 360, you can create audience segments based on customer data.

Inventory of advertising space.

There is high-quality inventory, with the best publishers and chains, Google media, and selected inventory packages.

• Fraud detection and prevention: Choose the inventory with which you can achieve the best results.
• Advanced TV: Access the inventory of high-quality TV in video streams and traditional networks.
• Google Preferred inventory, YouTube stock, and TrueView: The best inventory of Google videos.
• Guaranteed programmatic: Turn direct buying into an automated process and use your audience data in real time to buy by reservation.

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Measurement.

It offers global measurement, where you can access all the metrics you need in one place. It also includes important metrics for evaluating campaign performance, such as visibility and verification. DV360 is designed to integrate with other solutions. It links the workflows of different products and data to improve the efficiency and results of your advertising.

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Benefits of using DV360

• Campaign Control: Get to know in detail how your budget is spent and exactly where your ads are placed. All expenses can be managed from a single panel for both open auctions and reserved purchases.
• Collaborate with other teams: manage creative, analytical, television and digital media teams in a single interface to share information, work efficiently and always have the necessary data at hand.
• Reach your audience: Access all audience statistics from a single tool to direct your message to the right users. The Audience Insights model provides the ability to create, manage and analyze audiences to strategically design ads.
• Take advantage of intelligent automation: Automate tasks such as bids and optimization to respond to the needs of your audience more quickly using Google's machine learning capabilities. Using automatic bids allows you to achieve your set goals without having to manually update your campaign.

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Our company stands out as the ideal choice to optimize your advertising campaigns through Google's Display & Video 360 (DV360) platform. We offer a comprehensive approach that encompasses the management of campaigns, audiences, creatives, inventory and measurement, providing total control over the digital media mix. With advanced features such as audience profile analysis, data-driven creativity, fraud detection and prevention, and access to high-quality inventory, we ensure maximum visibility and a positive impact on the target audience. In addition, our team specializes in taking advantage of DV360 features, such as intelligent automation and effective collaboration between creative, analytical and digital media teams.

With DV360, not only will you gain detailed control of your budget and ad placement, but you'll also experience tangible benefits, such as improved teamwork efficiency and the ability to strategically reach the right audience. Hiring our services means taking full advantage of the power of DV360 and moving towards advertising success with a committed partner who is expert in all facets of optimizing digital campaigns.

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