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The more you know, the more you can achieve. Our experienced team of trainers and professionals shares their specialized knowledge in digital marketing with individuals, teams and companies around the world. Helping you discover more, do more and go further. This is growing knowledge. This is growing together.
It's a direct marketing channel that allows companies to share new products, sales, and updates with customers on their contact lists. Because subscribers choose to sign up for emails, conversions are more likely to be generated than other channels. Its high return on investment (ROI) makes it a general inbound strategy for most companies.
Modern Email Marketing has moved away from one-size-fits-all mass emails and instead focuses on consent, segmentation and personalization to attract the target audience in a way. It's about understanding the interests of your customers to develop long-term relationships.
They are used to promote special offers, new product launches, private content such as e-books and webinars, and your brand in general. A campaign could consist of 3 to 10 emails sent over several days or weeks.
Newsletters are one of the most popular informational emails. A newsletter, as the name suggests, shares news related to your business. Newsletters are usually sent at regular intervals (weekly, biweekly, monthly) and help you maintain consistent points of contact with your subscribers.
They keep their customers happy and they always come back for more. Because getting a new contact is more expensive than maintaining an existing contact. This type of email attracts customers with your brand. You can introduce them to your product, share tips on how to use it, send a survey, or target uninterested contacts with a campaign to recover them.
Some examples of retention emails are:
These are automatic messages that are activated in response to certain actions taken by your customers, such as when a customer purchases an item in your store.
Email isn't a new technology. In fact, it was one of the first digital media to arrive there in 1971. More than 50 years old, email marketing is being used today more than ever.
Maybe you're thinking, “Do people really still use email? Isn't social media the ideal place for marketing today? While it's true that social media is an important channel for any digital marketing strategy, email has several advantages.
Email marketing campaigns can be more personalized than social media campaigns.
The costs are considerably lower than for other channels.
Email marketing is the channel with the highest conversion rate. This is part of what makes email marketing so ideal for small businesses.
Unlike social networks, your emails are not public discussion forums. Emails give you direct, individual access to your audience's inboxes and aren't affected by constant algorithm updates. Your email will arrive in the inbox as long as you follow security protocols and create friendly campaigns for email service providers. The performance of this type of marketing is easy to track and analyze. Improve social media content conversions. When used with the same audience, one study found that email improved social media posts by 70%. Use email marketing to improve all your channels.
In 2022, there were more than 4.2 billion email users worldwide.
99% of email users check it at least once a day.
62% of consumers ranked email as one of their preferred communication channels with small businesses.
59% of people said that marketing emails influenced their purchase decision.
Given the numbers, not having an email marketing strategy means losing sales opportunities and the ability to build lasting relationships with customers (which ultimately means more sales in the future).
Our experience in email marketing, backed by a deep understanding of its various facets, positions us with the necessary experience and the ability to customize communication strategies, keep costs low and achieve an outstanding conversion rate that translates into an effective tool for promoting initiatives, optimizing operational efficiency and building lasting relationships with your community.
