Content Creation

Earn the trust of your customers with premium content. Our team partners to shape a coherent content strategy, optimize publishing workflows, and deliver compelling text across all digital platforms.

It's the foundation of all modern digital marketing efforts. It is defined as the process of conducting research, generating strategic ideas, turning those ideas into high-value guarantees, and then promoting those pieces to a target audience. Digital content takes many forms, including websites, blogs, infographics, videos, and social media posts.

The main goal of creating content is to attract new and returning customers. Brands use different types of content at each stage of the marketing funnel. At the top of the funnel, search engine optimized (SEO) blogs organically attract new visitors. Landing pages in the middle of the funnel keep readers interested and highly detailed content, such as technical documents and e-books, generates conversions.

Content comes in all shapes and sizes. It can be a piece of writing, an audio, a video or an image. Some of the types of content you'll find in marketing include:

• Infographics: Best for visualizing processes or displaying statistics, infographics are valuable content at the top of the funnel that provide readers with quick and actionable information.
• Blogs: Blogs and articles often form the heart of content marketing campaigns because they're small enough for readers to consume in one sitting and, at the same time, they provide the time and space to delve into a particular topic.
• Podcasts: Audio formats such as podcasts allow brands to add a personal touch to their web presence. Plus, they're great for repurposing written content.
• Videos: Animations, interviews and other video content are very attractive to B2C and B2B customers.
• Case studies: By providing third-party evidence of the value of your brand, case studies provide decision makers with useful information.
• Webinars: This type of visual content provides your audience with detailed information on a single topic and at the same time gives viewers the opportunity to ask questions and interact with you directly.
• White Papers: Another form of written content, white papers generally involve more research than the average blog article.

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Content creation is the definitive practice of inbound marketing. When you create content, you provide useful and free information to your audience, attract potential customers to your website, and retain existing customers through quality interaction.

You're also creating significant value for your company, as shown by these content marketing statistics:

• Nearly 40% of marketers say that content marketing is an essential part of their marketing strategy. 81% say that their company sees content as a business strategy
• B2B marketers have data that says content marketing is a successful tool for nurturing potential customers (60%), generating revenue (51%) and building a subscriber audience (47%).
• And 10% of marketers who write blogs say it generates the highest return on investment.

Content creation tools and templates.

Content creators are only as good as their ideas and tools. With the right resources, you can do better research and develop high-quality content. In addition, content templates can speed up the creation process.

There are several categories of tools to consider:

• Content research tools (Google Trends, BuzzSumo, etc.)
• SEO tools (MarketMuse, SEMrush, etc.)
• Planning and management tools (AirTable, HubSpot, etc.)
• Analysis tools (Google Analytics, Kissmetrics, etc.)
• Social media tools (BuzzSumo, HootSuite, etc.)
• Writing tools (Google Docs, Unicheck, etc.)
• Image tools (Adobe Photoshop, Shutterstock, etc.)
• Design tools (Adobe Illustrator, Venngage, etc.)
• Video tools (Adobe Premiere, Magisto, etc.)
• Email tools (Mailchimp, Pardot, etc.)

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It's certainly possible to manage a content strategy without experts or advanced tools, and the time spent programming and publishing manually increases. Elite design software isn't required, but high-level design skills are essential. We simplify the process, maximizing your time and ensuring that your content stands out without the need for costly resources.