The more you know, the more you can achieve. Our experienced team of trainers and professionals shares their specialized knowledge in digital marketing with individuals, teams and companies around the world. Helping you discover more, do more and go further. This is growing knowledge. This is growing together.
Data-based decisions depend on quality data. We build and maintain the most secure, manageable and recoverable data channels for your business, to ensure that your strategy comes from a reliable source.
It is a set of practices, strategies and technologies used to integrate, collect, store, organize and maintain data. Data management ensures that the data being managed is reliable, accessible and usable. With effective data management, companies can extract valuable information, increase operational efficiency and achieve competitive advantages.
Data management isn't just about storing large volumes of data. It's also about harnessing the right data, at the right time, in the right way and for the right purpose. Once collected, this data must be stored in a structured manner using databases, data warehouses, or cloud-based solutions. Proper organization through categorization, indexing and tagging of metadata is essential to ensure that data is easily retrievable and usable. Maintaining data quality is another critical aspect, since it involves procedures to validate, clean and enrich data to ensure its accuracy and reliability.
DBMS covers several types, the most common being the relational database management system. Relational databases organize data in tables with rows and columns, creating structured records. They use primary and external keys to connect related records, eliminating the need for redundant data entries. Relational databases are recognized for their adherence to the SQL programming language and their suitability for structured transaction data. Their support for ACID transaction properties (atomicity, consistency, isolation, and durability) has established them as the best option for transaction processing applications.
In addition to relational databases, NoSQL databases have emerged as versatile alternatives, capable of handling unstructured and semi-structured data, such as sensor data and Internet clickstream logs. NoSQL databases are classified into four main types: document databases, key-value databases, wide-column stores, and graphics databases. Although they don't rely on SQL, many NoSQL databases now incorporate SQL elements and offer varying degrees of ACID compliance.
Big data environments often rely on NoSQL databases for their ability to manage various types of data. These environments are often built around open source technologies such as Hadoop, a distributed processing framework that operates on clusters of basic servers. The HBase database associated with Hadoop, the Spark processing engine, and flow processing platforms such as Kafka, Flink and Storm are integral components of extensive data systems. Big data systems are increasingly being deployed in the cloud, using object storage services such as Amazon Simple Storage Service (S3).
Data warehousing, a more traditional approach, typically uses relational or columnar databases to store structured data collected from various operating systems, making them accessible for analysis. Data warehouses excel in business intelligence queries and business reporting, making it easier for analysts and business executives to analyze key performance indicators (KPIs). Companies often implement data warehouses that span multiple business systems, and they also use data marts, smaller versions of data warehouses that serve specific departments or groups of users.
On the other hand, data lakes store large amounts of raw data, ideal for predictive modeling, machine learning, and advanced analysis. Data lakes were initially associated with Hadoop clusters, but are increasingly being implemented in cloud-based object storage services such as S3. These lakes can also use NoSQL databases and a combination of different platforms can create distributed data lake environments.
Data integration techniques include Extract, Transform, Load (ETL), which extracts data from source systems, transforms it into a consistent format, and then loads it into a data warehouse or other target system. Real-time data integration options include the capture of modified data, which applies changes to the data in the database to a data warehouse, and the integration of real-time data, which continuously integrates streams of data in real time. Data virtualization, another method of integration, uses an abstraction layer to create a virtual view for end users without loading the data into a data warehouse.
By choosing us, your company not only acquires a partner in data management, but also a catalyst for transforming data into strategic decisions. We are committed to boosting your business success in the digital age through efficient and effective data management. With us, your data isn't just stored, it's optimized to drive real business results.