Google Analytics 360

Data-based decision-making has become a parameter to ensure the growth of any business in today's world. This is simply because today there are a large number of platforms that allow you to easily collect data on user interaction with a company's products. That company then analyzes this data to understand user behavior and plan future marketing and development strategies accordingly. One of the most popular platforms used by large companies to track user engagement is Google Analytics 360 because it provides the tools and support needed to obtain useful information from data.

With Google Analytics 360, your company can implement cutting-edge functionality, such as unsampled reporting, BigQuery export, and data-based attribution, along with all the standard reporting and analytical highlights. It aims to help marketers gain a holistic view of their online marketing efforts through fewer independent tools.

‍

Benefits of Google Analytics 360

As part of the Google Analytics 360 Suite, the six elements intended to interconnect an advertiser's daily work are the following:

1. Google Analytics 360

Formerly known as Google Analytics Premium, the enterprise-level paid analytics platform for large organizations.

2. Google 360 Optimization

This element of the Suite allows advertisers to perform A/B tests without writing any code. From here, advertisers can determine which site/promotion variety is best for different audience groups.

3. Google 360 Audience Center

Google Audience Center 360 is a data management platform that can help companies collect and organize customer data according to requirements, allowing them to reach their most valuable audience with the right information at the right time.

4. Google 360 Tag Manager

Start to label APIs and site code for fluid work processes and a more competent dynamic.

5. Google 360 data study

Tool for quickly and effectively sharing constant representations and visualizations of advertising information between the organization's offices.

6. Google 360 Attribution

The multichannel attribution device tracks all advertising investment data (on the web and offline) to decide, in general, to show execution by channel.

‍

The purpose of the suite is to help advertisers interconnect information at various stages, including portable, PPC, disconnected presentation channels, etc.

Google Analytics 360 features

These are some of the features that allow us to understand Google Analytics 360:

• Perfect integrations: With Google Analytics 360, you can see additions with different elements of the Google Marketing Platform, including Google Ads, Google Display and Video 360, Google Optimize and turnkey combinations with various third-party platforms such as Salesforce Marketing Cloud and Sales Cloud.
• Shared audiences: On Google Marketing Platform, “audiences” are the way a variety of customers are passed between devices, such as sharing a multitude of Google Analytics with Google Ads, Google Display and Video 360, or Google Optimize.
• Hit level data: Google Analytics 360 allows visit-level information to flow naturally from Google Analytics to Google BigQuery, Google's big data query and storage tool. This considers research to be more unpredictable, or it can work as a channel for sending more granular information to an information warehouse. For organizations that expect to address test queries with their data, such as characterizing the customer's project, observing customer behavior in meetings, or consolidating external sources of information, Google BigQuery is the ideal tool.
• Advances in reporting: In the same way, there are improved personalized channels that advertise accessible alternatives, allowing for better transmission details for on-site activities between clients and meetings. This element is extraordinary for visualizing various forms of transformation through your website.

‍

Google Analytics 360 limitation

With its share of 85% of the overall industry, the free version of Google Analytics is the most used web analytics solution to date. Google's Freemium acquisition model comprises free and premium (paid) customers. However, if you don't pay, you'll access the device with restricted features, usage, storage, and support.

Despite its prevalence, Google Analytics has wide limits.

Accuracy.

Sometimes, Google can't follow everything that happens on a website, so any number that appears in reports should be treated as approximations.

‍

Incomplete information.

Many people will abandon Google Analytics; they can also hinder threats and disable JavaScript, which is Google's way of tracking visitor behavior. Their movement is not followed, which causes them not to be reported.

‍

Unwanted information.

There are two undesirable data sources that will cause overreporting:

• Internal traffic: Information from Google Analytics 360 includes traffic from internal and external customers. This may be considered undesirable because you are interested in traffic to your pages only from external sources, and therefore you should make plans to use the “External Traffic Only” view accordingly.

• Bots: While the technique that Google Analytics uses to track customer movement will generally prevent most bot activities, it can't guarantee that bot visits won't contaminate your reports.

‍

Approach.

If you use the free version of Google Analytics, you won't get 100% traffic tracking for each report. It can increase accuracy in specific reports, but this doesn't use all traffic.

‍

We offer the necessary experience and knowledge to implement and make the most of Google Analytics 360. Our approach focuses on overcoming the above-mentioned limitations and providing effective implementation, ensuring more accurate and strategic decision-making based on data. With our help, companies can optimize their online marketing efforts, improve the effectiveness of their campaigns, and gain a deeper understanding of their audience, which will ultimately contribute to continued business growth and success.

‍