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Managing multiple search advertising campaigns simultaneously can be a challenge for agencies and advertisers. What's even more challenging is managing search marketing campaigns across multiple platforms and media channels.
This is where Search Ads 360 comes in.
Search Ads 360, formerly known as DoubleClick Search, is an advanced search management platform that allows brands to access multiple advertising accounts and campaigns on multiple search engines with an integrated interface. The 360 platform is natively integrated with Google Marketing Platform, allowing advertisers to manage and track campaigns seamlessly from one place.
With Search Ads 360, advertisers can manage search marketing campaigns around the world, through Google Ads, Microsoft Advertising, Yahoo! Products sponsored by Japan, Baidu and Yahoo! Geminis and also media channels.
The platform gives advertisers access to a streamlined workflow and powerful reporting features that execute campaigns efficiently, while the platform's automatic offers improve campaign performance.
The platform follows an agency structure, meaning you can manage several advertising accounts on a single network. Each individual advertising account has its own group of paid search engine accounts and search campaigns
Similar to advertising agencies that maintain separate teams to manage search and social marketing for multiple brands, Search Ads 360 allows you to manage multiple advertisers in a single agency network. Each of these advertisers contains their own group of engine accounts and campaigns, in addition to their own set of users who can view reports and edit settings.
Search Ads 360 uses direct API connections to exchange various information, such as campaign settings, keywords and ads, with the following partner search engines:
The platform takes data directly from these search engines, integrates it and presents it in a single easy-to-use interface.
The 360 platform and search engines enjoy bidirectional synchronization. This is because after you have connected the platform with a search engine, you can create and manage search marketing campaigns on the platform, which are automatically applied to each respective engine. Similarly, you can make changes directly to search engines and import (synchronize) them into your Search Ads 360 dashboard.
To track performance metrics for individual ads, keywords, and other elements, Search Ads 360 uses its own tracking URL called a “clickserver URL”. The way in which a search engine interacts with the URL of the click server depends on its parallel tracking support.
For search engines that don't use parallel tracking, the platform uses URL redirection to complete performance metrics. URL redirection sends a click to one or more services/providers before taking you to the website. The service/provider the click is directed to can add information to the URL, or it can use information in the URL to track activity.
The Search Ads 360 platform consists of three components:
Campaigns.
There are multiple types of campaigns available within the platform, such as:
You can create new campaigns from the platform, but you can also import existing campaigns from search engines by synchronizing them with Search Ads 360.
Bidding strategies: You can optimize your advertising investment in the list of supported search engine accounts. The platform aims to maximize the performance of search campaigns on multiple engines with automated strategies.
Search Ads 360 spans multiple search engines and synchronizes with different platforms, providing a unified and integrated search ad experience for advertisers. Display and Video 360 is a similar platform; however, it only focuses on display and video campaigns.
Neglecting Search Ads 360, advertisers and agencies must manage their ads and keywords on each search engine separately. This makes it unnecessarily difficult to analyze the performance of your ads and keywords in search engines.
In addition, the platform offers access to automatic offer strategies, which help save time, reduce complexity and allow you to make better decisions while increasing your return on investment (ROI) for search marketing.
Our ability to optimize advertising strategies, taking advantage of native integration with Google Marketing Platform and bidirectional synchronization with key engines, guarantees unified and efficient management. With an agency structure that allows for the smooth management of multiple advertising accounts and campaigns, we offer clients a comprehensive solution to achieve their online marketing objectives. The ability to implement automatic bid strategies and maximize campaign performance stands out as a key differentiator, saving time and reducing the complexity of making informed decisions. Opting for our services not only simplifies global campaign management, but also ensures an optimized return on investment and impactful results.
Our knowledge of Search Ads 360 translates into a strategic advantage for clients looking for effective and efficient search advertising management. Hiring us services not only means access to an advanced set of skills, but also the guarantee of a successful search advertising campaign adapted to the specific needs of each client.
