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The more you know, the more you can achieve. Our experienced team of trainers and professionals shares their specialized knowledge in digital marketing with individuals, teams and companies around the world. Helping you discover more, do more and go further. This is growing knowledge. This is growing together.

360 Surveys

Intelligent technology, intelligently applied.

Understanding your market shouldn't be a guessing game. Use survey results to boost decision-making and take advantage of capabilities such as advanced geo-targeting and remarketing.

It's a process that requests feedback on an employee's performance from several different sources: managers, peers, reports, and self-evaluations. In cases where the employee interacts with the public, a 360 survey can also include feedback from customers, suppliers, contractors, or vendors.

The goal of 360 surveys is to help employees understand how their work, skills and behaviors affect people at all levels of their organization. They can provide a comprehensive view of performance and, most importantly, identify areas for improvement. It usually includes a list of statements or questions organized into competition categories. The scores are averaged in each category, which are then presented to the employee.

What is the purpose of a 360 survey?

It's helping employees excel in their roles and increasing their commitment. The results can help employees:

  • Understand their strengths and weaknesses.
  • Outline an effective professional development plan
  • Make adjustments to your behavior to better support your team and organization.

What are the pros and cons of 360 surveys?

In order to design an effective feedback strategy, its advantages and disadvantages must be understood.

Here are some of the benefits offered by 360 surveys.

  • Provide a broader perspective on employees: 360 surveys provide employers and managers with information about the specific roles that employees play within the organization. Although managers oversee specific team members, they may not know everything there is to know about each employee's performance; the employee's colleagues and clients may have a better perspective on this.
  • Identify performance gaps: A 360 survey uncovers blind spots in an employee's performance and behavior. This can encourage team members to be more self-aware and work to improve these weaknesses.
  • Create a better sense of teamwork: When employees hear from their teammates what they need to improve, they can become better team members and improve their team's overall productivity.
  • Create accountability: When feedback comes from all levels of an organization, employees may feel more motivated to improve and be more aware of their actions and behaviors. In addition, 360 surveys provide a record to help employees be responsible for their improvement objectives and managers to track their progress and provide support.
  • Highlight professional development opportunities: Survey feedback can provide information about an employee's talents, which can open up potential career paths for them. Managers can work with employees to map out potential promotion opportunities based on data received from 360 surveys.

The cons of 360 surveys.

Without proper training or understanding of the purpose behind 360 surveys, these reviews can backfire and, in fact, have a negative effect on employee productivity and work culture. The drawbacks of 360 surveys could include:

  • Inaccuracies: While feedback from adjacent people can be useful in finding better ways for employees to interact with co-workers or customers, co-workers and subordinates don't have all the information that an employee's direct manager has. Therefore, these potential inaccuracies can create a false and biased image.
  • Biased evaluations: Co-workers can sometimes allow unfair prejudice to tarnish their mutual evaluations, which can create tension or even resentment in the workplace. This lack of trust can be detrimental to the overall performance and productivity of teams and the organization.
  • Potential to create a negative culture. With the setbacks mentioned above, 360 surveys can create a negative work environment in which employees won't feel safe.

When should 360 surveys be used?

Employers should use 360 surveys if:

The survey intentions are consistent with your organization's performance management philosophy. In other words, are the intentions of 360 surveys aligned with your company's objectives and values? If your company has a high level of transparency and trust, you may be more successful with 360 feedback than organizations that are still working in these areas.

The survey promotes two outcomes: employee accountability for past performance and development for future performance. This requires outlining a comprehensive performance action plan and ensuring that all employees understand the intent and value behind it.

It's important to make sure that 360 surveys work in your company. Therefore, employers must customize this feedback system as needed to prepare their employees for success.

Online Surveys

How often should 360 surveys be used?

360 surveys should be conducted every six to 12 months. This allows enough time to:

  • Employees to build and work on your development plan.
  • Managers and employees to discuss employee progress and raise concerns
  • You should also consider how this additional method of performance evaluation fits in with your other performance review cycles, if any.

If employers want to see changes, they must do their part to help employees be responsible. Leaders should regularly review the progress of their employees over a period of six to 12 months. Employees can ask questions and managers can offer guidance and training.

How are the results of the 360 survey communicated?

It is advisable to deliver the results in person rather than by email. In-person sessions offer a personalized experience that facilitates more productive conversations, allowing employees to ask questions and get immediate answers. This approach also helps employees feel more comfortable and responsive to feedback, contributing to a more positive work environment. In conclusion, the company has a deep knowledge and understanding of 360 surveys, which places it in a unique position to offer effective solutions in performance management and professional development. The breadth of perspectives provided by these surveys, together with their focus on identifying opportunities for improvement, reinforces the company's commitment to the growth and excellence of its employees. By understanding both the benefits and challenges associated with 360 surveys, the company demonstrates its ability to proactively address key aspects of employee feedback and development.

The combination of experience, personalization and focus on effective communication of results highlights the company's suitability as a strategic partner in the successful implementation of evaluation and performance improvement processes. Consequently, when choosing our company, employers can rely on the wisdom and effectiveness of our 360 survey approaches, backed by experience and dedication to excellence in talent development.

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