E-commerce Solutions

E-commerce

Internet users can choose between several online platforms when it comes to browsing, comparing and buying the products or services they need. While some websites are specifically aimed at B2B (business-to-business) customers, private consumers are also presented with a wealth of digital possibilities. In fact, close to 80% of the world's population admitted to shopping online in 2020, which is why it's no surprise that revenues from online sales amounted to around 4 trillion euros in that year. This figure was even higher in 2021 and 2022 despite the opening of stores, which only goes on record that this change in buying habits is, almost certainly, permanent.

Companies that operate online face competition and an ever-changing environment. The following aspects can be considered necessary in terms of Ecommerce solutions:

First, an attractive design and a smooth user experience attract and retain visitors, turning them into customers. In addition, search engine optimization (SEO) is a strategy that increases the visibility of your e-commerce by complementing comprehensive digital marketing strategies, such as advertising on social networks, Google Ads and content marketing. Online security, data analytics, content strategies, technological integration and customer service are also aspects to consider for your online business.

Another point to consider is the adaptation of your online store to mobile devices, because these drive e-commerce traffic, and it is necessary for the user to be comfortable on the portal.

One of the main reasons consumers buy a product or service on the Internet is the absence of time limits and the possibility of doing so from anywhere, without having to go to a physical establishment. Thus, mobile devices, which offer very similar advantages, have gained weight in e-commerce. In 2022, smartphones accounted for just over 70% of visits to retailer websites in the world. However, not all that traffic ends up materializing in an expense.

Specifically, smartphones generated 63% of total orders, a percentage that seems high, but makes it clear that there is still a long way to go.

Especially when you consider that close to the 40% of online purchases that same year were made through a desktop or laptop computer, despite being the source of less than 25% of total traffic on this type of portal.

With experience in web design, SEO, digital marketing, online security, and more, we offer a complete set of solutions designed for your company, if you haven't yet incorporated this solution into your marketing strategy, you're missing out on an important tool. In the digital age, differentiation is key, and every company should have this wild card in their deck.