Programmatic Advertising

Programmatic Advertising

Through algorithms and precise data, companies can show ads to the right audiences at the right time, which translates into greater impact and efficient use of advertising budget.

Programmatic advertising is classified into four types: real-time offers, preferred offers, private market, and guaranteed programmatic advertising. Real-time bids involve instant and open auctions, allowing advertisers to bid for advertising space. This one lacks the certainty of exactly where the ads will be shown.

In preferred offers, advertisers have the option of selecting and paying a fixed price for advertising space before it enters auctions or the private market.

During the negotiations, aspects such as price and orientation are discussed, giving advertisers the possibility to evaluate the suitability of the available spaces.

The private market restricts participation in auctions for premium advertising space to advertisers invited by the publisher.

This approach is common on highly popular websites, generating high demand among advertisers due to the reputation of these publishers.

Finally, guaranteed programmatic involves direct discussions between the publisher and the advertiser, without auctions. This modality provides greater control to advertisers with significant budgets, allowing them to make key decisions, such as viewing frequency and advertising costs.

Our company specializes in implementing and optimizing Programmatic Advertising strategies, ensuring that your ads reach the right audience in the right context and at the optimal price.

Our approach is based on personalization and adaptability, using real-time data and predictive analytics to dynamically adjust campaigns and maximize impact. With this tool, your advertising message becomes more relevant and effective, which translates into increased conversions and a better return on advertising investment. Transform your media strategy with our Programmatic Advertising solutions. Contact us for a detailed evaluation of how our experience can take your advertising campaigns to the next level of performance and personalization.