In the current business context, the management of social networks has become an important part of the growth of companies. Social media platforms, such as Facebook, Instagram, Twitter, LinkedIn and others, have experienced an increase in their use, because more than 5 billion people in the world who use the internet, almost 95% use social networks, which makes these platforms a massive channel of communication and connection with the audience.
Social Media Management is involved in building and strengthening a brand's identity. It has been observed that 73% of consumers are more likely to buy a product or service if they have interacted with the company on social networks. These platforms are communication channels and also spaces where a community is forged and the relationship between brands and their followers is nourished. In addition, it provides companies with the opportunity to expand their reach and visibility.
Backed by social media strategies, diverse and specific audiences can be reached. Around 90% of marketers believe that social media marketing has increased the exposure of their companies.
The use of social networks allows companies to interact directly with their customers, obtaining feedback and personalized attention. According to previous surveys, around 71% of consumers who receive fast and effective customer service on social media are more likely to recommend that brand to others. 78% of consumers who interact with content on a brand's social networks, such as videos, images or posts, show interest in its products or services.
Take advantage of these platforms to optimize your marketing strategy and stay one step ahead of the competition. Well-planned and executed Social Media Management, with our collaboration, will help you drive your business to success in today's competitive world.