Content Marketing
Content Marketing
The creation and distribution of content is a piece that must be in any business puzzle, this strategy provides a brand's online presence and connects with desired audiences, focuses on creating and sharing material for the purpose of attracting, retaining and engaging a specific audience and can take various forms, including blogs, videos, infographics, podcasts, social media posts and more. The primary purpose is to provide information that is useful to consumers, rather than simply promoting products or services.
Content marketing is a strategic tactic in the business environment that has proven to work, backed by this data: Companies that implement blogs experience a 67% increase in customer acquisition compared to those that don't. According to 72% of B2B marketers, this strategy increases both interaction and the number of customers generated. Significantly, 88% of consumers attribute to branded videos the persuasive power to influence their purchasing decisions. These data show the positive and measurable impact of content marketing on lead generation and the influence on product acquisition.
Increasing visibility allows you to attract customers interested in your product. Providing educational information on your website or social media platforms generates interest and improves online exposure.
On the other hand, this tool not only attracts traffic, but it can also generate more contacts and build relationships with potential customers, laying the foundations for future transactions. In addition, loyalty helps to maintain and develop customers.
Offering informational content establishes your brand as an authority in the field, reinforcing your image as an intellectual leader in the industry.
When it comes to implementing this type of advertising service, having a strategic partner can make a difference. SotaHypex is a digital marketing agency specialized in the creation and management of content, our experience is adapted to the specific needs of each client, we constantly monitor the performance of the content, allowing us to adjust strategies in real time to achieve better results, if you are looking to enhance your presence in the content creation and distribution industry, we are the right choice.
