SEM Search Engines

Every day, Google receives millions of searches from users around the world. Among them are consumers who are actively looking for information about products, solutions to problems, questions or needs. Wouldn't it be ideal for your business to appear in those search results? For this purpose, there is the SEM.

SEM (Search Engine Marketing), or Search Engine Marketing, is a strategy that allows a company's website to be positioned at the top of search results. Its main objective is to increase web traffic and, at best, to convert those visits into sales, encompasses a set of tools aimed at improving the visibility of a business or organization in search engines.

It is important to mention that the term SEM is used exclusively to refer to paid advertising campaigns, that is, the advertisements that appear in search results.

How do search engine ads work?

It is based on the creation of ads aimed at specific keywords that users enter into Google. This results in increasing the visibility of a page or website and attracting potential customers.

SEM focuses on paid results that appear on search results pages (SERPs), in a separate section from organic or unsponsored results.

For example, if you're a graphic designer offering services to companies in Madrid, you can create an ad to appear in the SERP ads section when users search for “graphic designer in Madrid”.

This type of advertising works under the “pay per click” (CPC) model, which means that advertisers only pay when users click on the ad and are directed to the landing page. This approach differs from traditional marketing on television or print media, as it allows you to reach an audience that is actively looking for a product or service through search engines.

Auction System

SERP ads aren't limitless; search engines generally show up to four ads per search. When multiple companies want to promote with the same keyword, an auction system is implemented.

When launching an advertisement for a keyword, companies compete with each other to secure the best position in the advertising spaces of the SERP, the winners of the auction will appear at the top, while the others will be shown at the bottom or, in some cases, will not appear at all.

The outcome of the auction depends on two main factors: the bid (the maximum price an advertiser is willing to pay per click) and the relevance of the ad to the user's search.

Advantages and Disadvantages of SEM

SEM has a number of advantages, such as pay-per-click, effective segmentation, and the ease of measuring results in real time. However, it also has certain disadvantages, such as the cost for small and medium-sized businesses, a lower click through rate (CTR) compared to organic results.

In short, SEM is an effective strategy to increase the visibility of your business on Google and attract an audience interested in your products or services. Despite its drawbacks, SEM can be a tool for your company's growth. If you are considering implementing this strategy, do not hesitate to contact us, we are a comprehensive marketing company with the necessary tools to measure and optimize your campaigns.