What are Search Engines and SEO?

Search Engines (SEO)

Let's propose a hypothetical scenario where you do a Google search to find the best local pizzerias. Immediately, you are faced with a hundred pages of results, you may not know that those pages appeared in a matter of seconds thanks to SEO, responsible for making sure that your content is found on the web organically (free of charge) in any search engine such as Google, Bing, DuckDuckGo, among others.

‍Instead of paying per click on ads in Google's sponsored section, your website is ranked organically for intention-based searches. If someone clicks on your web portal, they don't have to pay Google for it, this makes it profitable to generate new customers for a company.

‍El SEO is implemented for long-term projects, permanent products and general brand awareness because it takes between 4 and 12 months to produce results. Companies looking for a quick response or knowledge of products that have very short sales cycles are unlikely to benefit.

Search engines operate in three stages. First of all, there is tracking, where through bots such as Google Bot, Bingbot, DuckDuckBot or Yahoo Search! Slurp, new pages with relevant content are discovered. Followed by indexing, in which the discovered information is stored through an index system, processing words, content and information from the pages. Finally, positioning, which occurs when you perform a search, the engine reviews the index, organizes the pages according to keywords, quality and authorship of the content, showing the results in order of relevance.

SEO is based onIn three pillars: On Page, Off Page and Technical. The first is related to the quality of the content and the internal structure of the site; the second involves the generation of external links and strategies; and the third focuses on technical optimization to facilitate indexing.

‍In the digital age, if you want your brand to stand out, you must adapt to the changes that constantly occur in these systems. In a competitive environment, search engine optimization strategies are critical to business success. SotaHypex provides solutions to help improve the organic positioning of your website and thus obtain a greater amount of traffic that will benefit your project in many ways.