Audiovisual Advertising

Audiovisual Advertising

They refer to educational media that, with images and recordings, serve to communicate specific messages about your brand. They can use a variety of formats and digital channels, including your own website, marketing strategies on social networks or programmatic advertisements, among others.

The success of audiovisual content lies in its popularity among audiences. According to a study carried out by Statista in June 2021, involving more than 8000 marketing experts, video was identified as the predominant digital strategy for attracting consumers globally. 81 percent of respondents already integrate videos into their digital marketing strategy, while an additional 13 percent plan to implement it soon. On the other hand, live video streaming is positioned as the second most used tactic: currently, 73% of respondents use it, and 19% plan to adopt this tool in the future.

Two-thirds of consumers say they prefer to discover a product or service by watching it on video rather than reading about it. In the first half of 2021, video represented the largest source of Internet traffic worldwide (53.7%), while social networks ranked second, with 12.7%. Marketers adapt their messages considering where and how consumers prefer to receive them.

It allows you to reach a diverse audience through a variety of channels, presenting dynamic visual content that attracts the attention of viewers. Beyond being a simple advertising strategy, it offers the possibility of creating valuable content that not only boosts interaction with consumers, but also contributes to increasing organic traffic on websites. Explanatory videos, in particular, play an essential role in telling the story of a brand and highlighting the qualities of the products, establishing a closer connection with the audience.

Statista predicts that the number of Internet users who stream videos or download at least once a month will reach nearly 4 billion worldwide by 2024. Not only is the number of viewers of digital videos increasing, but also the amount of time spent watching them.

On average, adults spend nearly 2.5 hours (149.04 minutes) a day consuming digital video content.

Video marketing performance can be measured in a variety of ways, depending on the objectives of the campaign.

If the focus is on brand awareness, the results of the campaign can be evaluated using metrics that show how many of your videos have been viewed: impressions, exclusive reach, index of complete views of the video and actions to share through social networks. However, if consideration or conversion is the goal, it may be more relevant to measure the click-through rate or how many of the viewers of the video have ended up buying the product.

Why Incorporate Audiovisual Content into Your Marketing Strategy?

First, the relevance of visual impact, given that the brain processes this type of information quickly and efficiently, leaving a lasting impression on the viewer's mind because it has the power to take root in the subconscious. In addition, the video builds customer trust by allowing them to see the products or services in action, and provides a deeper understanding of the benefits offered. In addition, the versatility offered by video in its different formats, from concise advertisements to informational and educational content, provides companies with ample flexibility to communicate their brand messages in a creative and diverse way, thus ensuring an impact on the audience.

In short, we recognize that audiovisual content is a tool that must be part of any marketing strategy. Our company has a high-quality infrastructure in this area. From recording equipment to advanced editing tools. If you have questions or need professional guidance, do not hesitate to contact us, to design a profitable and effective strategy for your business.